Seek With Ser - Ethical Entrepreneurship 101

course

Ethical Entrepreneurship 101

A foundational course on what it means to build a people-over-profits business that is ethical AND profitable. Ethical Entrepreneurship 101 is founded on the principle that society and business are intimately connected and social responsibility is the bridge. Stop Scaling. Start Sustaining.

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FORMULAIC BUSINESS SUCESS IS A LIE

In the internet age, anyone can call themselves an entrepreneur –– without the knowledge or experience of what it takes to actually build a business.

But there is no simple process that can take you from couch surfing at your grandma’s house to being a self-made millionaire in one year, unless that “formula” relies on fake followers, bogus credibility, exaggerated claims, psychological manipulation, and deceptive business practices.

This isn’t a formula at all, it’s financial and emotional abuse masked as normal online business best practices. In many cases it’s a crime, and it’s rampant in the online coaching industry.

Not surprisingly, the “fake it till you make it” model of entrepreneurship is unsustainable, unhealthy, and unattainable for those with less financial privilege and an actual conscience.

Entrepreneurs are burned out by the toxicity of hustle culture. Consumers are fed up with over-hyped services and exorbitant prices. Even the boss babes and crypto bros are trying to pivot their messaging to be more “ethical.”

WHAT EXACTLY IS AN ETHICAL BUSINESS? AND HOW DO WE EVEN BEGIN TO BUILD ONE?

ETHICAL BUSINESS IS NOT A TREND, IT’S A NEW PARADIGM.

You cannot ‘pivot’ into an ethical business practice with surface-level changes to your marketing copy.

It’s not possible to be ethical if you are using the same age-old systems that perpetrate and perpetuate cyclical trauma.

Ethical business is more than just another buzzword or marketing gimmick: It’s a revolution. You must disrupt traditional business models and flip this pyramid-shaped industry on its head.

Whether you are new to business or a seasoned entrepreneur, this course will set the foundation for you to truly build an ethical business from the inside-out.

IMPACT OVER INCOME

Ethical business is born out of the readiness to understand and educate ourselves about the wider issues we face as a society – like wealth inequality, economic collapse, and environmental degradation, and a burning desire to do business from a more honest and authentic place.

It’s a purpose-driven model where we no longer measure our business in dollar signs and social media metrics, but by how much we are able to make the world a better place – or, at the very least, a less shitty one.

It calls for a trauma-informed, transparent way of approaching our business that redefines success as we know it.

ENROLLMENT IS OPEN

If you’re ready to ditch the new age buzzwords and focus on meaningful change like integrity, decolonization of business models, anti-racism in marketing, trauma-informed messaging, and spiritual values, this course is for you!

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ETHICAL ENTREPRENEURSHIP ONLINE COURSE OVERVIEW

The Ethical Entrepreneurship online course offers a foundational understanding of ethical business and everything you need to know to reduce harm in your own coaching practice, from how to identify ethical issues in business to new strategies and metrics for doing business in ways that don’t skew your moral compass or harm your clients. Learn what each module entails below.

How it works

Course Length

10 HOURS

Format

ONLINE, PRE-RECORDED

Model

LEARN AT YOUR OWN PACE

Community Access

FACEBOOK COMMUNITY

Price Tag

$150 USD

Platform

HOSTED ON THINKIFIC

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About your instructors

Meet Ash and Margarit

Margarit Davtian

Educator & Consultant

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Margarit Davtian

Educator & Consultant

Margarit Davtian

Margarit Davtian is social scientist, ethical business consultant, and public educator who is passionate about advocating for corporate social responsibility. Margarit has 14 years of higher education, research, and professional training combined and has worked across nonprofit, corporate, and academic settings in social change innovation. Her mission as a social change innovator is to help entrepreneurs, creatives, and scientists solve some of society’s most pressing problems.

Ash Riley

Ash Riley is a trained journalist and marketing consultant with nearly two decades of marketing and advertising experience in retail, ecommerce, tech, nonprofit, business-to-business, and higher education. As an advocate for ethical, socially responsible, and trauma-informed approaches to business, entrepreneurship, and management, Ash educates business owners on the intersection of business and social systems to catalyze a culture shift toward a more conscious paradigm of business and marketing.

Services offered

A foundational understanding of:

The ethical responsibilities of coaches and business owners as they apply to diversity, inclusion, decolonization, anti-racism, trauma, and economic inequality

Skills required for ethical leadership

What trauma informed care is, why it’s important, and what it means for you and your business

Why traditional business is harmful and how ethical business is different than business as usual

Predatory marketing and business tactics and why they are harmful

Your legal responsibilities as a business owner

How to build a brand without building a cult

You’ll be able to:

Create a safer, more welcoming and inclusive environment to better support your clients
Begin to minimize harmful impacts in your business model and business approaches to the benefit of yourself and your business relationships
Develop ethical leadership skills and apply them to the way you do business
Identify, evaluate, and remove common harmful, unethical, or illegal business practices
Shift your business from a sales driven model to a purpose-driven model by changing your goals and mindset in impactful ways that minimize harm
Implement different, ethical tools and measurements for business success

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This course is for you if

You already have an established business and want to feel better about how you’re doing business

You’re a coach of any kind who wants to build and sustain an ethical practice

You're considering starting an online business or a coaching business but want to build it ethically

You’re a consumer or potential client who wants to learn how to identify ethical red flags in businesses and coaches you are considering buying from

You’re a marketer or freelance professional who wants to make your services more ethical

WATCH THE INTRO

Watch the course intro to get a feel for what we’ll be talking about.

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FREQUENTLY ASKED QUESTIONS ABOUT ETHICAL ENTREPRENEURSHIP ONLINE COURSE

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